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SHARED BREAKFAST: RELAȚIA BRAND – INFLUENCER. AȘTEPTĂRI ȘI PRACTICI DE SUCCES.

Name: SHARED BREAKFAST: RELAȚIA BRAND – INFLUENCER. AȘTEPTĂRI ȘI PRACTICI DE SUCCES.
Start: 2020-11-30T00:00:00+00:00
End: 2020-11-30T23:59:59+00:00

November 30, 2020

Ce înseamnă a fi influencer în Republica Moldova și de ce nu ne place acest cuvânt?
Vino joi să discutăm cum companiile aleg influencerii cu care lucrează și care este secretul unui parteneriat de lungă durată.

Cât de important este numărul de followeri? Cum opiniile autentice și loialitatea față de brand ajută la crearea unei relații de încredere atât cu companiile, cât și cu audiența.Este necesar ca influencerii să se implice în campanii sociale?

Care sunt rezultatele unor campanii inițiate de influencerii locali.

Despre asta vom discuta cu fondatorii Influencers Hub Moldova: Stela Roman, Nata Munteanu și Artur Gurău și influenceri precum Ana Irina, Cristina Evtodii, Dianna Ivanov, Corina Dascălu.

About the speakers:

Stela Roman is the President of Influencers Hub Moldova and former Executive Manager of Digital Communication Network. Coming from a journalistic background, Stela has 5 years of experience in mass-media and coordinating projects. Formerly project coordinator at the Association for Independent Press (API), Moldova – one of the most important Moldovan non-governmental media organizations providing assistance to independent media, Stela worked on projects on the topic of digital skills, media start-ups, media literacy, countering propaganda and disinformation, gender equality. She has a strong interest in the process of building communities and working with influencers in order to make a positive impact on society and contribute to change.

Nata Munteanu is the Founder of Teamwork.md, a Moldovan video production team that focuses on online products. Natalia was the one who produced the first online shows starting in 2008, from car shows to entertainment and cooking – their team has done it all.
She was creating online videos during 2008-2012 period, and for the following two years has decided to try on the role of Executive Director of “National 4” TV Channel and create tv programs. Since 2014, she focused yet again on Online Video Production, adapting the products to the market’s demands and creating presentation videos, videos with social impact, backstage videos, tutorials for the IT industry, fashion & beauty, education, medical field etc.
Nowadays, with her team at TeamworkMD, the focus is on videos created for clients who need online products. They have tested it all and have a feel for what works and what doesn’t.

Artur Gurau is the CEO of Granat Digital Agency and the President of the Digital Communication Network. He is a digital communication innovator and strategist, early stage investor with hundreds of successfully implemented projects over the past 12 years. Mr. Gurau launched the Rockit Digital Conference in Moldova in 2014 and co-founded the Rockit Academy (Academia Rockit) in 2016, initiatives which support global development in the digital communications space. Mr. Gurau also co-founded the Digital Communication Network professional association after participating in the U.S. exchange program in 2015. His interests include innovative startups, social entrepreneurship, technology, media, politics, and sports.

Entry fee is 50 lei.

Shared Breakfast is a regular morning coffee event for tech community every Thursday at Tekwill Cafe.

The event has the goal of helping the community to discover new opportunities, share experience and making connections by sharing breakfast. Based on the needs and expressed interested from the community we started inviting guest speakers that would cover relevant subjects in different tech field with significant knowledge to help the community achieve valuable experience.

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Date:: November 30, 2020